Combating Content Theft

Recently we have noticed quite a few websites and blogs using fresh flower images from the Arena Flowers site without permission. While we feel privileged to see our flowers on multiple mediums, particularly blogs as they seldom benefit commercially by using our flower images, it is the systematic disregard of commercial websites which is worrying. Controlling the use of content and images of an online medium has been problematic for their owners as an average blogger or a web publisher has little or no idea of copyright laws.

Since the launch of Arena Flowers website, we have seen a couple of sites offering flower delivery services clone our web layouts. However, in the recent past, we were slightly put off by a publisher when he started passing our images as his own to woo customers to his business. When we contacted him to advise him of the potential consequences, he started playing the hardball by arguing that he copied the images as he believed that he was not in violating by taking it from a website which allowed him to save the images on his computer. Of course imitation is a compliment, but copying is not. Either people have a rudimentary knowledge of copyright and trademarks or they they turn a blind eye. For small businesses, when information and digital content is widely available, it is a great temptation to choose the easy path of passing others images as their own to gain access to customers. But they seldom realise the costs of such ignorance.

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